Smart Wellness
Brand Directions
Brunswick, Maine

Three ways to feel wellness

Each direction is a complete wellness campus experience — from Kate's medical practice to the cafe, recovery center, yoga studio, and outdoor venue. Same vision, different voice.

Medical Recovery Cafe & Meal Prep Mind & Movement Events & Venue
01
Direction One
Sage & Stone
Rooted Wellness

Earthy and grounded. Maine's forests distilled into a visual language of natural healing, community gathering, and holistic living. The cafe is called The Roots.

Earthy Holistic Community 35–55
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Sage
Stone
Terracotta
Charcoal
Pearl
02
Direction Two
Ocean Mist
Coastal Retreat

Serene and luxurious. Maine's shoreline as brand identity — premium positioning with driftwood gold accents. The cafe is called The Shore. Built for destination weddings.

Luxury Coastal Destination 40–65
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Deep Tidal
Seafoam
Driftwood
Slate
Shore
03
Direction Three
Golden Hour
Elegant & Nurturing

Timeless warmth that bridges natural and luxurious. Broad appeal with emotional sincerity. The cafe is called The Hearth. Strongest direction for print and physical spaces.

Elegant Warm Timeless 30–60
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Sage Taupe
Champagne
Amber
Espresso
Ivory